Amaze, thanks Tom. On no.42 (saltier KFC on flights), there was an episode of Horizon a couple of years ago on the senses in which they showed that it’s a myth that it’s pressure or altitude that makes things taste less on flights — it’s actually the white noise. You can recreate the same effect on the ground.

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Leading a customer-led transformation at a PE-backed #SMEtech. Previously CSO at Albion, a business innovation consultancy.

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