Making Bionic’s first TV advert, during lockdown

Glyn Britton
5 min readJul 6, 2020

About Bionic

Bionic is a PE-backed growth company that I joined as Chief Customer Officer, after 20 years in brand, creative and innovation agencies. We’re transforming the business from a white-label call centre for energy switching, to a tech-enabled service that makes it radically easier to run an SME.

At the end of 2019 we rebranded the business (which was previously known as Make It Cheaper) to Bionic to reflect our ‘hybrid’ customer experience that combines digital with world class human service.

Our business is built on amazingly strong relationships with the suppliers that we distribute, and with the partners (like Compare the Market, Just Eat and Starling Bank) for whose customers we provide a switching service.

In addition though, the business has always done some low-level direct marketing to SMEs, and now we’re turning up the volume on that in an effort to help different types of business owner (those that don’t already start with a Google search).

Our insight

Small business owners feel that they face increasing challenges, as costs…



Glyn Britton

Leading a customer-led transformation at a PE-backed #SMEtech. Previously CSO at Albion, a business innovation consultancy.